Friday, April 1, 2011

Google to Acquire Blogger

Posted by Brett Wiltshire, Blogger CEO

This morning we’re beyond thrilled to announce that Blogger has signed a definitive agreement to be acquired by Google, the Internet search company. This is exciting news not only for all of us on the Blogger team, but for our users, our partners, and most importantly -- the blogosphere itself.

Understandably, you probably have lots of questions about what this means for Blogger and Blogger users. Below, we've put together some initial answers to many of the biggest questions. More info will be available as we figure it out. Thanks for your support as we transfer into this next exciting phase.  

Q: Why did Blogger sell to Google?
A: Well, on the surface, it may look obvious: A company of Google's size could give Blogger the resources we needed to do things better, faster, bigger. It's been a long eleven+ years since we started the company, and not all of them were very fun. We had been making serious progress over the last year or so, but bootstrapping (growing without funding) is always a slow process, and we were a long way from where we wanted to be. We wanted to offer a better service. And with Google, it wasn't just their size, of course. They had clearly done an incredible job building their technology and business, and we'd been big fans.

However, that doesn't mean it was an easy decision. We'd seen many small companies doing interesting things die (or at least become uninteresting) after getting acquired. It was only after becoming convinced that: a) There were sensible, cool, powerful things we could do on the technology/product side with Google that we couldn't do otherwise; and b) It was a good company, run by people we liked, who wanted the same things we did (i.e., they wouldn't screw up Blogger or make our lives miserable).

We became convinced both of these were the case rather quickly after thinking about the product side and talking to lots of Googlers.   Also, Google liked our logo. And we liked their food.

Q: Will Blogger go away? 
A: Nope. Blogger is going to maintain its branding and services. While we may integrate with Google in certain areas there will always be a Blogger.

Q: What does the acquisition mean to Blogger users? 
A: Greater reliability, new innovative products and a whole lot more that we aren't ready to share quite yet (truth is, we're still figuring a lot of it out). Right now, we're mostly bolstering up our hardware -- making things faster and more reliable -- and getting settled. Next, we're going to be working on some killer ideas we've been wanting to implement for years. It'll be fun.

Q: Will there be any changes to my account? 
A: Not right now but if anything does change we will notify you ahead of time, as we've done in the past.

Q: Will there be any changes to the Blogger products? 
A: We will be making some changes in our product line. We've been working on a new version of Blogger for some time now that will be coming out soon. We'll tell you more as soon as we know.

Q: What are your plans for the future? 
A: We are building a nuclear powered... Wait, you almost had us. We aren't telling, yet! But we will have more in a few weeks.

Q: Does this mean my blog will rank higher in Google search results? 
A: Nope. It does mean your blog might be stored physically closer to Google but that's about it. The people at Google have done a great job over the years making sure their search results are honest and objective and there's no reason they would change that policy for Blogger or anyone else.

Q: What will happen to all the nice kids that work on Blogger? 
A: We’ll still be working on Blogger and making it better.

Q: Are you still as handsome as ever? 


  1. is this april fool???? I'be been fool many time today and now Blogger...??? Hope this true..

  2. Is this an April Fools day joke? :-)

  3. go blogger u got a better place to live ;)

  4. So it's celebrating by not working. Posts won't post, highlighting text won't work. Great.

  5. hihihi...This turned out to past history of ck ck

  6. Congratulaions! But I thought Google bought you a long time ago?

  7. Will Google be able to see my personal information? I don't know if I'm comfortable with such a big company knowing the password I use for everything from PayPal to bridal registries.

  8. This doesn't make any sense. Blogger was bought by you guys a long time ago. Is this just a really late announcement or something? If it's an April Fool's joke I don't get it.

  9. Guys!

    Is this an April Fool Post? I thought Blogger was already part of Google?


  10. I thought Blogger has been acquired by Google a long time ago. Is this a prank? April fool's day prank?

  11. I got started with Blogger on September 2, 2010 following my successful cancer treatments as a way of getting back to living and interacting with the world again. Thank you for giving me that opportunity.

    I have found Blogger to be relatively easy to learn as compared to Wordpress, haven't tried others, but I am frustrated by a couple of things that I hope will improve.

    I want to share them here with you briefly:

    1. Communicationing with someone about problems I experience with Blogger in real time or something approximating real time would be great. Live chats would work really well I think.

    2. When writing an article I oftentimes want some snippet out of another article I have written, but doing a search within Blogger for the post almost always fails. It takes at least 3 attempts to find something. I can find something on Blogger faster if I go out to Google and do a search on my own posts or use the "Search" blog feature provided for my readers.

    3. This next item is actually the most aggravating of all. I do a lot of cutting/pasting from previous articles to save time and almost invariable Blogger will change the text, font size, color, position put in extra spaces. And even after I re-edit it still seems to have a mind of its own. I find this issue so maddening that I have considered switching over to another blogging service, but I don't want to do that since I am familiar with how to blog with Blogger.

    I hope that the partnership with Google will help to resolve some if not all of these issues.

    I hope that the transition goes smoothly for you and for us.

    Thank you

  12. Dear Mr. Brett Wiltshire,

    Congratulations Mr. Wiltshire I thought Blogger already was a part of Google. I use your tool for my blog http://mbmconsulting.blogspot for the startup MB & MTI LLC How did you make contact & get listed on the Google more page? Did Google invest in Blogger first, I want to know because I am looking for investors for my start up. Congratulations on your exit/liquidity strategy, with Google u r in good hands, your tool is excellent.


    Mr. Winston Shines
    1 more Question if Google was not your first round investor, who was?


    Mr. Winston Shines

    Sent from my iPod

  13. maybe it's best for Blogger...
    I can code XHTML, HTML, CSS learn from bloggers, hopefully no breakthrough that makes us stop learning...
    I strongly believe, Blogger is not possible like that...

    always successful Blogger...
    Greetings from me:
    Indonesian Blogger